About us

How it all began

Roots and All started when Sarah had the niggling feeling that things could be done better to introduce people to horticulture and to help make sure they were successful in their attempts at growing.

Sarah realized that people within the world of horticulture were a wonderful bunch and were already doing a marvellous job communicating with each other. But outside of this rosy world, growing and cultivating things was still a bit of a mystery to some. She decided that it was important to demystify everything, from the basics like digging the soil and sowing seeds to creating an entirely new outdoor space from scratch.

After launching a small gardening themed shop in Hastings Old Town, East Sussex with her partner, it quickly became apparent that people were mad about plants and growing things indoors and out. The problem seemed to be that growing things well took no small amount of time and expertise. After speaking with customers in the shop, it became obvious that an online resource would be invaluable to people everywhere. Creating a home online for trusted and free advice, was the natural next step for the business.

Roots and All is a constantly expanding repository for information and is aimed at everybody who’s interested in plants and greening up their environment. So please have a dig around the site, you’re sure to find something to help you get growing…

It's important to demystify everything, from the basics like digging the soil and sowing seeds, to creating an entirely new outdoor space from scratch.


SARAH WILSON, HORTICULTURIST